Alright, the final part of this 3-part series. It took long enough to finally be released, no? Let's firstly go over what we already have accomplished:

We have:

  1. Learned of a good way to come up with niche ideas
  2. Filtered the ideas to come up with a niche with high demand and low supply
  3. Used Google Adwords Keyword Tool to find a perfect .com domain

The obvious next thing to do is to set up a website. Now, I'm not going to go into much detail here, but here are the basics of what you want to do. First, set up Wordpress on your host and point your domain at it. Then, for the time being, just write up a quick paragraph on the home page describing your website. Also include a link to a wikipedia that is the closest to the niche of your site. (I do this because it helps Google categorize the site faster.)

At this point, you're going to want to get Google to find your site, so go and submit it to Digg or something.

The next step is to get a custom design on your site. (Either that or a very nice and simple free theme.) As you can see on my MyBombayCat.com site, I went with a custom theme. (For those of you wondering, I designed, sliced, and coded this theme in just 1 day. I can work quickly if I really want to, I guess, lol.) Since this is a small article-based site and not a blog or an ordinary website, be sure to keep the design clean and very simple. Be sure to have spots for the many various types of advertisements, as that's how you're going to make money from the site.

These types of advertisements include, but are not limited to:

  • Google Adsense (CPC ads)
  • Clickbank (affiliate networks)
  • Kontera (inline text ads)
  • TextLinkAds (textual ads)
  • Adsdaq (CPM ads)
  • Selling ad space directly

If you take a look at my Bombay cat site, you will see that I have two different Clickbank ad slots in the sidebar. The first is just some textual ads, and the second is a custom graphic I made. I also have some Kontera ads running as well as two slots of CPC ads on the main page. Notice how the design still is clean and doesn't look crappy or spammy at all?

Start Writing

Once the site is all set up and monetized, get some articles on there. Don't whine. Just sit down, take a few hours out of your busy day, and just type. If you really put your mind to it, you'll be good to go in one or two days. I recommend you have a good 10 or so articles with 400 - 900 words each.

Important - Be sure that the article's title uses one or two of the keyphrases you discovered when using the Google Adwords Keyword Tool from step two. Also be sure that you use some of the keyphrases (or keywords) in the body of the article aswell. Putting the keyphrases in bold or in heading tags puts emphasis on them in the search engines. Be sure not to oversaturate your article with keywords though, as that is considered spam. This leads us into the next section of this niche site building process...

SEO All the Pages

SEO stands for search engine optimization. The better each page's SEO-job is, the better the ranking in Google. (Read: more traffic for you) The best way to SEO page is by doing the following:

  1. Each page has a relevant title that uses a targeted keyword or two
  2. Each page also has a short, detailed description & keywords meta tag
  3. The title of the article is a typical search phrase, but is still human-friendly
  4. The body of the article is long and has a good amount of keywords and keyphrases, but does not appear to be spammy (it reads well and doesn't sound "robotic")

In that last point, some of you may be confused by the word "robotic." Let me give a quick example:

Good: The Bombay is a type of cat that is normally covered in all black fur. It is very friendly with humans and is also very talkative.
Bad: The Bombay is a type of cat that is normally covered in all black fur. The Bombay cat is very friendly with humans and Bombay cats are also very talkative.

The type of wording in the second example, if repeated throughout the body of the article, can be marked as spam by search engines, and thus will not rank well in search results.

Stick to a Schedule & Keep Notes

Once you've done all of the above work, you're basically done touching the actual site. The rest of the work is done outside the pages of your website. This is called off-page SEO. Let me just let you guys in on what I did.

For exactly 2 weeks straight (no breaks, no procrastination) I did the following each day:

  • Listed my site in at least 10 free directories using this service
  • Used article marketing to get 2-3 links from sites like EzineArticles.com
  • Looked for and contacted small websites that were related to Bombay cats

Important - Something else I did throughout these two weeks was went and edited a Wikipedia entry on Bombay cats. I added a good amount of new content and also dropped my link in the External Links section. The moderator's have Okay'd and and boy, am I glad I did that. I get a good 10+ unique visits from that one link alone a day. I definitely recommend you give this strategy a try.

The goal of these two weeks was to get a steady input of links from various websites pointing to my Bombay cat site. It is very important that the anchors of these links are high-traffic keywords such as "bombay cats" or "bombay cat pictures". This way, Google begins to recognize my site as an authority in the Bombay cat niche.

Another thing that I learned with this project was that it really helps to keep track of the stats of your website. I had an excel spreadsheet that I added to every 3 or 4 days with updated information about my website. It included stuff like:

  • How much money I spent
  • How much money I earned
  • Amount of daily uniques/hits
  • Number of pages listed in Google (it fluctuates over time, this is completely normal)
  • How I rank for the top 5-10 keywords related to my niche (goal is page 1 or 2 for every keyword)
  • Number of incoming links from other websites (found using Yahoo Site Explorer)

It's really motivational to watch as your stats for page rankings in Google steadily rise at a nice pace over the days. It's probably that motivation that kept me going throughout those two weeks because, trust me, it gets really boring. But hey, it's been months since I did any work at all on the site and I'm still getting about 100 unique visitors a day.

I'm now planning on selling this site to make a nice payday for myself. Eh, I may even keep it and try to monetize it in a better way. Who knows?

Anyway, that's about it from me for today guys. I hoped you learned something. Good luck with your niche sites! Let me know how they work out.

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