Small businesses are emerging now and then, and at the same time many of them discover WordPress platform and learn how to use it. For a one-person business it would be as empowering as for the large corporation, if checking out several startling conclusions below.
First of all, WordPress-based website can do for you anything a small business needs it to, though it is usually a sole power reserved for large and expensive websites. For example, if you need a registration widget located on the landing page, you can have it. Besides, if you only need it to be registration and not e-commerce, then you’d better not use the own plug-in of the platform, built in to the new WordPress 3.0 release, as you will probably need the email marketing functionality.
Then, the most attractive part of WordPress is usually its open source. Plugins for it are the B2B versions of applications for the iPhone. You may have as many active plugins on your blog as you want, and they all will work. The first will enable podcasts, the second will send your posts to Twitter, the next one will enable people to register and leave comments through Facebook, another one will provide you with Google Analytics, and so on. The ability to choose from all these plugins makes this platform perfect for any business, because plugins are usually distributed for free.
In addition, WordPress is very easy to use. Once your Page.ly exists, you can choose to pay $15 per month for WordPress theme, hosting, setup process and upgrades of all the plugins you add guaranteed in a single package.
As the platform was created by Matt Mullenweg, who was an idealist, believing that WordPress belonged to the community, it still remains an open source platform. Despite many people are trying to build businesses around it, its code can’t be sold neither to AOL, nor to Google, nor to anyone at all. Therefore it remains the closest thing you are able to manage over your own content.
Finally, WordPress seems to have critical mass, which is very important for the survival and updates. Usually, when some platforms become dominant, there appear drawbacks and advantages, but there’s nothing else as dominant as WordPress, which is at the same time also open source. Moreover, WordPress doesn’t look like a mere blog any longer. It is a fully-featured website, also known as CMS.
Post Tags: blog business, blog business tips, wordpress business, wordpress small business
I used to develop php based sites for small businesses who wanted a web presence. But now I just use wordpress to create static sites. It works out better for them since they can easily make changes and it is easier for me to set up.